Expensive products that are not in the reach of the masses Case Study

Expensive products that are not in the reach of the masses - Case Study Example Any marketing campaign will need to set the groundwork for yak milk benefits rather than Land 'o Lake branded yak milk features. i. The team of professionals working on the project is experienced, and has the expertise required. Simultaneously, the local Chinese team of Dr Wu and Mr. Dongzhou is a very suitable partner, as they have the government contacts; the local perspective and the experience of working in the country that the team can count on to formulate a successful and far-reaching campaign. Further to the fact that Dr. Wu and Mr. Dongzhou have good government contacts, the political structure of the country is such that if the right officials are on board and are agreeable to the project, the campaign has better chances of success. ii. The government is interested in developing the Tibetan region and has been working on developing the infrastructure to empower the impoverished herdsmen. Thus the team will have the government's support on its side if the team and the local partners lobby it with the officials as being a tool to improve the lives of the poor in that region. The team can promote the idea to the government that by selling their cattle's milk, the herdsmen will be provided a viable opportunity for conducting business and raising the standard of living in the region. The disadvantages of alternative #1 i. Even though the team from Land ' o Lakes has local partners, the team itself has relatively little experience of working in developing countries and therefore it will be difficult for them to truly grasp the nuances of local culture. ii. The advertising campaigns currently being undertaken are well developed and sophisticated, given this context, the yak milk project will have a very slight to nil margin of error in depicting local tastes and selling the brand as a foreign product, given that consumers view foreign goods as being of better quality. 2. The advantages and disadvantages of option 2 are: Advantages : i. Catering to a niche market is simpler and will allow for testing the viability of the brand with advantage of having lower losses in case the product fails to make an impact. ii. As it is an acquired taste, yak milk, if catered to such a market will not need marketing or sales push as much as it would need if it was catered to the mass consumer. Disadvantages i. Niche market consumers will be hard to target as their demographics and geography are not restricted to a certain class of households. Given this, targeted marketing campaigns pertaining to consumers' tastes will be difficult through conventional means therefore the campaign will have to be restrictive and yet catering to common tastes. ii. Targeting niche consumers will limit the brand's potential as there might be prospects for yak's milk for the general market. Recommendations: Recommend alternative #1, because catering to the mass market will also target consumer with the acquired taste and will also help create mass awareness about the nutritional value of the milk being superior to that of cow's milk. Further to the alternative, targeting

How video game effect our live Research Paper Example | Topics and Well Written Essays - 750 words

How video game effect our live - Research Paper Example I went through different books, searched online for information and finally ended up with something I think is important from both sociological and cultural point of views. The topic I have chosen for my research project is ‘How video games affect our lives’. This research would be useful for all kinds of people, those who are addicted to video games, those who play video games occasionally and those who don’t play video games at all. The structure of my research project would be simple, clear and linear. Starting from a historical point of view, I would first describe some of the pioneers and early days of video games. Then I would move on to their development, an era in which video games started to gain some fame but only in the elite class of the society and they were a big attraction for the kids in that class (Weiss). Moving on to the invention of some video games of the late 20th century for example, Atari, Nintendo, Sega and home computer which were the only gaming devices at that time and many games such as Sonic, Mario bros, Contra 4, the helicopter and fighting jet games, Street fighter and tekken were introduced on these gaming stations. The modern 21st century video games have taken the level of video games to a next level. The inventions of Playstation and Xbox360 with PSP (playstation portable) have opened the doors for a totally new generation of games such as GTA, Call of Duty, Prince of Persia, Assassins and millions of other games. These games are both graphically and technologically advance and take the gamer inside the characters they are playing with and Now to increase the experience 3D games are being introduced (Rowlands). After the history and development, I would choose a social and psychological perspective of gaming. I would describe the affects that they have on our mind and body. Starting with the main affect, playing too many games has led our children to stick inside their homes and decreased their outdoor physical